Restore For Less Food Waste

Brief | A self-initiated brief to reduce food waste at home.
Solution | By changing how we store food we can improve food shelf life and in turn reduce food waste. A simple sticker system that takes visual cues from a ‘this way up’ sticker guides the consumer to the correct way to store their food.

The tags within stores also trigger an interaction with how our food should be stored from the moment we first pick up the food. They also provide a brief explanation as to why these foods should be stored as suggested.

To further support the campaign a poster series addresses the best way to store food using simple rhymes and bold imagery. The posters would act as the main advertising for the campaign to clearly convey how to store food correctly.

At home the campaign continues with fridge magnets that act as reminders of correct storage methods. The Restore app offers explanation into why we should restore our food, and how foods are affected by different storage methods.