Pledge Rebrand

Brief | To redesign a famous brand in a bold yet breakthrough way, but still remain identifiable as that brand.
Solution | Redesign the famous furniture polish to communicate the promise of a professional clean. Using an iconic yellow duster to appear like a scroll and making the Pledge brand look like a seal to create an official document appearance. 

Gold Winner at the Design Bridge Student Awards, 2014 find it here.

By placing the product on its side the story of the scroll is sold and allows the product to stand out from its competitors.

An additional opportunity to create a limited edition range can be achieved using the duster as a promotional device. The cans would feature a yellow duster wrapped around them that has details such as the cleaners code stitched onto it. This could become a limited run to act as a introductory offer with the new design.