To Lay a Piece of Lead (Idioms Book)

Brief | To create a typographic piece focusing on one subject, adapted from an ISTD brief.
Solution | The book looks into idioms from around the world on the same subject. Design elements all hint to this theme and the deliberate obscurity of idioms means the theme is not revealed until mid-way through the book. Once the theme of death is revealed the viewer has already been lured into contemplating a subject matter many choose to avoid.